How Do I Give a Review on a Car Dealership
High ratings and positive online reviews on car dealership review sites make your brand irresistible to potential and existing customers. This means that car dealer reviews are the courage of any automotive dealership's online reputation.
On the other hand, negative feedback posted publicly on automotive review sites drives customers abroad.
In the machine sector, the Voice of the Customer is increasingly more trusted than messages or communications coming from brands. Co-ordinate to client reviews research, 68% of car buyers rely on reviews to make an informed decision.
For dealerships and automotive brands, this trend highlights the need for an effective online review management strategy to be implemented across the top car dealership review sites. Regardless of whether you're managing a few dealerships or an enterprise-level auto brand with hundreds of locations, it's articulate that reviews take a direct impact on your concern reputation and acquirement.
List of Car Dealership Review Sites to Monitor
First, let'south place which business review sites auto brands should keep an middle on. As a full general rule, your visitor's strategy on these sites should include efforts to:
- Create or claim your business listings
- Showcase your inventory and update your business organization information
- Learn how to respond to negative reviews as well as positive feedback
- Build greater visibility by request for reviews from customers
- Clarify customer feedback to inspire improved customer experiences
Download the 2021 Report on Industry Benchmarks and Online Reputation Analysis for free .
Cars.com
Chicago-headquartered Cars.com is i of the longest-running car dealership review sites, having launched in June 1998. The online car shopping marketplace is now home to 26 million monthly visitors and nearly twenty,000 local dealerships.
Apart from featuring millions of car listings and comprehensive editorial content, Cars.com has also amassed over 10 million machine dealer reviews from bodily shoppers.
For more data, read our guide on how to manage your brand's Cars.com dealer reviews .
DealerRater
DealerRater is another leading car dealer reviews website; it is owned by Cars.com. The site is dwelling house to over 7 meg automotive reviews and car dealer ratings, and more than 34 meg users are exposed to DealerRater's content every month.
To plant your flags on DealerRater and start edifice your brand's reputation on the auto review site, visit https://www.dealerrater.com/dealers/ .
Edmunds.com
Edmunds.com is a comprehensive online resource for automotive inventory and information, including automotive reviews from experts and consumers alike. It is also recognized equally one of the industry leaders in digital car shopping innovations. In 2021, Carmax, the largest retailer of used cars in the U.S., acquired total ownership of Edmunds.
For tips on how to build your brand reputation on Edmunds.com, read our guide on how to manage Edmunds car dealer reviews .
Google / Google Maps / Google My Business
Apart from being a search engine giant, Google also happens to be 1 of the height automobile dealership review sites. Through products like Google Search and Google Maps, the company has go a go-to resource for useful automotive dealership data, alongside online reviews and ratings.
Auto brands can claim their listings and manage their car dealer reviews using a free tool called Google My Business. Read our guide to using Google My Business organisation .
Yelp
Yelp is known for its restaurant profiles and reviews, but the website also features millions of motorcar dealer reviews and ratings. According to the Yelp factsheet , the site has more than than 224 million reviews, and reviews on automotive businesses account for 6% of this full.
You can claim your company's listings by signing up on the Yelp for Business Owners page. First-time Yelp business concern owners should also take a look at this handy Yelp business guide.
The globe's leading social media platform is likewise home to hundreds of thousands of machine dealer reviews. In the last couple of years, Facebook has polished its review features, making it easy for car buyers to rate their favorite dealerships and machine brands.
Read the Facebook Reviews guide for information on how to build a v-star reputation and learn more than customers using Facebook.
How to Handle Negative Car Dealer Reviews?
All dealerships — even the highest-rated ones — inevitably receive depression ratings and negative feedback on top automobile dealership review sites. If this happens to your brand, it'southward important to view information technology as an opportunity rather than as a setback.
With the right steps, yous can utilise these negative automotive reviews to build more meaningful client relationships, improve the customer experience, and strengthen your digital reputation.
Respond Quickly
According to customer reviews research, more than 50% of customers who wrote reviews wait a response in seven days or less.
ane in 4 have an even shorter time frame: they wait to hear back from the business within iii days.
When customers practise hear back, perceptions immediately improve. Additional research indicates that 80% of consumers believe that a company cares more about them when its management responds to their automobile dealer reviews.
This explains why the most successful and highly rated companies on car dealership review sites are typically the ones that are almost responsive to customers. They're also usually the ones that can more than easily build goodwill, inspire customer loyalty, and extend customer lifetime value.
Thank the Reviewer
Saying "cheers" carries plenty of weight in your response. By taking the fourth dimension to give thanks the reviewer, you show that you take client feedback seriously and will apply it to deliver a ameliorate experience next time.
People are writing reviews to exist heard. Tell them you're listening, and utilize their comments to find new and better ways to deliver a corking car buying experience.
Create a Review Response Policy
If you operate in multiple locations, chances are more than ane person will be assigned to respond directly to online reviews .
This makes it crucial to have an system-wide policy that guides how your company should continue whenever new customer reviews are posted on car dealership review sites.
Your policy should cover things like:
- What language and tone you should use
- What the timeline is for getting dorsum to customers
- To whom in your organisation should the reviews and feedback exist shared
- When do escalations become necessary
- What the platonic response charge per unit is
- Other items that may touch how your company handles reviews
The timeliness of your review responses is particularly crucial. The more conspicuously defined your policy is, the more than smoothly your review response program will run.
Take the Conversation Offline
Make certain you provide a phone number or email accost in your review response and encourage the reviewers to talk over further bug with the dealer in private.
This allows for a more than directly line between you lot and the client, and it also helps you avoid a potentially disastrous humiliation in a public forum such as your Cars.com or Edmunds reviews folio.
How to Generate More Reviews on Car Dealership Review Sites
A report past Facebook on car shoppers' vehicle-ownership journey revealed that 86% of consumers desire brands to continue to engage with them later on their buy.
Have advantage of this keen opportunity by asking for reviews from your customers. Autonomously from asking them straight (in-person), you lot should consider these other methods for making the request:
- Electronic mail. Up to 70% of reviews come from post-purchase emails.
- SMS. xc% of text messages are opened within 3 minutes. (Use these feedback request templates for inspiration.)
- Landing pages. Create your own dedicated landing pages for reviews if you prefer to collect feedback on your own rather than seeing them published on dealership review sites. These landing pages tin can exist facilitated through the use of local SEO software .
When request for reviews, hither are some things to continue in heed:
- The average rating of reviews generated from review requests is 4.34 stars out of 5, college than the average rating of unprompted reviews.
- The best times to ask for reviews are betwixt two-3 P.M. and 6-seven P.M. These are the times consumers are virtually likely to leave a review. People oftentimes visit businesses during their lunch break or after piece of work, then these hours are the verbal times that consumers are reflecting on their experiences.
Car Dealership Review Sites Directly Impact Your Brand Reputation
In automotive, one of the near effective means to acquire new customers is to manage online reviews across the top auto dealership review sites.
Your company's strategy should involve monitoring what's being said past customers on these sites, responding quickly to feedback, and proactively asking for reviews. By doing and then, yous tin can build a winning brand reputation and catechumen automobile shoppers into customers.
Source: https://www.reviewtrackers.com/blog/automotive-reviews/